HR-a-a-B (HR-as-a-Business)
it’s time for HR to Run like a business.
As
organizations shift their business models to accommodate the ever changing
economic, political, competitive, and digital landscapes, the expectation is
that HR is also shifting how they work. HR needs to ensure the right people
infrastructure is in place to drive business outcomes.
Organizations
are expecting HR to not only manage the programs to attract, engage, and retain
talent, but to clearly align and articulate how HR is providing tangible
business value and impact on key business metrics. However, based on a SAP
study, The Future HR, we know this is a challenge. “79%
Organizations consider it important for business KPIs and HR KPIs to be tightly
aligned; only 30% are able to do so.”
Having
the opportunity to engage in value conversations with many key HR Executive customers,
it is evident that in most cases HR is focused on measuring HR operational
metrics, i.e. time to fill, # of successors, etc. which are meaningful to run
the HR business, but based on business feedback, these are not the metrics
that matter.
HR
must shift its mindset to focus on measuring its relevancy (value to the business),
competitive differentiation (programs/services to attract, engage, and retain
talent), and how its ability to meet the changing business demands. To achieve
these expectations, HR must increase its ability to align, manage, track, and articulate
metrics that matter.
Creating
Metrics that matter, is focused on changing the focus and the
message and on elevating the traditional HR operational measures to be meaningful
and impactful to the business. Look at the example below:
Business Priority
|
HR Priority
|
HR Metric for the Business
(business focused)
|
HR Metric for HR
(operational)
|
Quality
Service
Deliver on time and quality service to our customers
|
Talent
Management
Increase people capabilities to align with and deliver
customer quality and service
|
· Increase customer quality
and interaction effectiveness
|
· Invest and optimize
in training programs
|
Which
metric do you feel is more meaningful to the business? Increase customer quality
and interaction effectiveness or Invest and optimize in training
programs? It’s obvious, the business is going to focus on the metrics that directly correlate and
impact their priorities.
How
you track and manage your results are also equally important. The cadence is
often aligned to a standard monthly or quarterly business review. However, what
we have found as the most impactful is to communicate the quick wins you
achieve along the way. Not only do quick wins allow you to highlight your
successes, but also demonstrate how you are continuously progressing toward
your goals.
To summarize, as you begin to design your future HRaaB, focus on
To summarize, as you begin to design your future HRaaB, focus on
- metrics that matter,
- metrics, that are achievable,
- always articulating your quick wins.
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